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Seat PG

The Cloud migration of the biggest web agency in Italy


SeatPG is the largest local advertising provider and the main reference point for individuals, businesses and public administration.SeatPG is a network of advisers for services and products for communications and advertising. The company now has over 100 media agencies distributed around the whole of Italy and has been working for years with the leading publishing and web companies.SeatPG currently uses the services of Amazon Web Services to host its clients’ sites, for the creation and deploy of web applications and for business intelligence and large-scale data analysis solutions.

The situation

As a result of the continuous increase in requests from the business, SeatPG’s legacy infrastructure, which was complex and scarcely automated, had become difficult to manage; activities such as capacity planning, backup, and hardware update management required a lot of resources whilst giving little added value to the company in return. The application development times had become excessive and considerably hindered the company’s productivity.

Why change?

A radical change in the operation was needed to become efficient again and increase productivity. A new architecture was needed that would make Disaster Recovery faster and more secure, allow a sharp reduction in the TCO, and reduce routine maintenance tasks to a minimum, leaving the DevOps more room to concentrate on their core business.

Why AWS?

After thorough assessments and timely analyses of the technologies available on the market, AWS presented itself on the competitive stage, with its Cloud Computing solution, as “the only truly Enterprise-Ready platform”.

The solution with beSharp

beSharp supports SeatPG in defining the Cloud migration strategy, providing support in the operational phase of planning and implementation.A hybrid architecture has been adopted, obtained from a customised mixture of AWS services and services provided by the pre-existed datacentre, all orchestrated and automated through open-source tools. The main services used are Route53 for advanced DNS management, CloudFront for low-latency static content distribution, CloudWatch for monitoring and analysis of large amount of logs, Amazon Certificate Manager for the instant provision of SSL certificates, Device Farm to test mobile apps on actual devices, as well as S3 for storage and EC2 for calculation resources, used through the mechanism of Spot Instances for cost optimisation.Geographic redundancy has ensured very high uptime levels, whilst the granularity of the infrastructure has allowed a strong level of customisation.

“It’s not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change”.

 Charles Darwin

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